Frequently Asked Questions


What is Staging?

Staging is the process of preparing a house for sale. This is accomplished by "staging" the property so that it appeals to the greatest number of potential buyers, showcasing the property's best features and helping potential buyers see themselves living in the home. With staging, the focus is on de-cluttering and neutralizing your personal style, while repositioning items and potentially renting furniture and accessories to create an amazing space that will make a positive first impression. You will be surprised how much can be done within a short amount of time and within just about any budget.


Why Should I Stage my Home?

Professionally staged homes spend less time on the market and generally sell at a higher price. According to Zillow, staged homes can sell for as much as 20% more compared to the non-staged competition in the market. Additionally, staged homes spend 65% less time on the market, making home staging a vital component in the home selling process.


Do I Have To Spend Money On Staging?
There are things you can do that do not cost anything. You can use what you already have. Often the main things needed are to de-clutter; de-personalize; organize;

pare back on furniture and accessories; and reposition existing furniture, accessories and artwork for better balance and flow. However, a home stager should be brought in for at least a home staging consultation. For a few hundred dollars investment, a home stager will provide you with professional advice on what exactly needs to be done to get your home in show-ready condition.


Who Pays For The Staging – The Homeowner Or The Real Estate Agent?

In some cases the real estate agent pays for the initial consultation. Some realtors will reimburse the owner for the consultation fee only once the home is sold. However, many owners and realtors look upon it as another fee just like a home inspection. If staging is not brought up by the other party when the home is listed, it is strongly recommended that one of the parties gets the dialogue going. Owners should keep in mind that realtors might be afraid to suggest staging because they think their client would be insulted, and they don’t want to endanger the relationship. Realtors should keep in mind clients want to sell the home probably more than they do, and would be willing to seek the objective advice of a professional home stager.


What If I Have A Vacant Home To Sell?
Only 10% of buyers can visualize the potential of a home. Vacant homes sit on the market even longer than poorly furnished homes. Vacant homes can appear cold, sterile and boxy. That’s why builders always furnish model homes. And with no frame of reference in the form of furniture and accessories, the buyer has no idea if their furniture will fit (empty rooms actually appear smaller than furnished rooms), or what the purpose of the room is (an office or extra bedroom?). Buyers also tend to focus on the little defects because there’s nothing else to look at. And not to be overlooked is the perception by buyers of a vacant home: empty houses = desperate sellers. They’ve already moved out and now have two mortgages to pay, so they must be willing to settle for less. A stager will spend time evaluating what furniture and accessories are needed to fit the style of the home and the market it’s in. They will find just the right furniture and accessories to rent or purchase to appeal to the target buyer. They’ll be there to arrange it all properly when the furniture and accessories are delivered, and they’re there when the home is successfully sold and everything needs to be moved out.


Why Can’t Buyers Just Look Past The Decor And Envision Themselves Living There?
​Most buyers cannot look past a cluttered or unappealing room. And while most of them start out looking for a home based upon logical criteria, for example,
​fou bedrooms, family room with a fireplace, etc., they end up purchasing based upon an emotional connection they feel when they’re in the home. When a house feels like home, they will re-prioritize their list. They may be willing to give up the fireplace because staging has transformed the property into a dream and they can envision themselves living there.


Why Can’t The Realtor Or Owner Stage A Home?

Realtors should spend their time doing what they do best: marketing and showing their listings to potential buyers. Homeowners would rather know their realtors are doing this instead of spending hours rearranging furniture, shopping for accessories, and managing repairmen. Owners can’t stage their own homes because they’ve stopped seeing all of its flaws. Most homeowners don’t have the buyer’s eyes that a professional home stager will when walking through the home. The owners have gotten used to walking past the overgrown bushes in the front yard blocking all of the light from coming into the windows. The dated wallpaper and lighting fixtures have been in the bathroom so long that they seem to be part of the family. And owners will be overwhelmed enough with the stress of finding a new home and moving that they won’t have the time or energy to focus on making their home look appealing.


Why Should I Hire A Stager If My Home Already Looks Good And It’s In A Great Location?
​While location is very important, every home that’s for sale can benefit from the objective eye of a professional home stager. Most homeowners are so used to their home’s flaws they don’t see them anymore. Also, you cannot view your own home through a buyer’s eyes. Once your home is on the market, it’s a product that needs to be positioned as such - it’s not about your taste anymore.


Why Can’t I Wait To See If My Home Sells Before I Stage?
​If you wait to stage if it doesn’t sell, it then becomes a stale listing. You’ll be offered less than the listing price because potential buyers know it’s been on the market for a while. Also, you end up missing out on any interested buyers who first saw your house and decided it wasn’t for them for one reason or another. Why not capture them right away because the home looks its best?


How Does Home Staging Differ From Interior Decorating?
Home staging is the art and the skill of making a house attractive to potential buyers by portraying a lifestyle that they aspire to, so that it sells quickly and for top dollar. With interior decorating, you are designing to the tastes, preferences and lifestyle of the people living in the home. Unlike interior decorating, home staging is about decor that is not taste-specific, yet appeals to the profile of the target buyer. It is the art of creating emotional connection points throughout the house so that when a buyer steps into the house they feel as if they were home. Home staging emphasizes the best features of a property while improving or downplaying the less marketable features.